Session Title

Community-first Design: unlocking the secrets of breakout hits

Abstract

Communities are springing up everywhere - driving growth & innovation in Web3 and crypto, just as they did for Web2. But building and leveraging a successful community is no easy feat for any product or game. In this illuminating presentation, you’ll discover how the teams behind breakout hits like Rock Band, The Sims, Netflix, and Slack used social game design to shape their product decisions. You’ll also learn 3 ways to harness the power of community-first design into your own work.

Bio

Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, & Happify.

Amy Jo helps entrepreneurs & innovators bring their ideas to life through at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018).

In addition to her coaching practice, Amy Jo has taught Game Thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD.